The off-season has been filled with changes and new challenges. I have taken control of all creative content for the Seattle Reign FC, and one of my first objectives was to create a new product campaign for a Bold and Black Launch on Black Friday.

The inspiration for launch was to showcase how our world-class players love to wear Seattle Reign FC apparel. We kept the designs simple, in order to just showcase the player and product. The campaign was met with a lot of enthusiasm from the fans and we had one of our best retail days of the season.