SRFC | BOLD&BLACK

The off-season has been filled with changes and new challenges.  I have taken control of all creative content for the Seattle Reign FC, and one of my first objectives was to create a new product campaign for a Bold and Black Launch on Black Friday. 

The inspiration for launch was to showcase how our world-class players love to wear Seattle Reign FC apparel.  We kept the designs simple, in order to just showcase the player and product.  The campaign was met with a lot of enthusiasm from the fans and we had one of our best retail days of the season. 

NEW CLIENTS

Every opportunity is a chance to network and find potential clients to collaborate with in the future.

This week I did some post-production work for a new client that I had never worked with before.  In the beginning, I was very conscious to understand their branding.  I wanted to make sure that I was giving the client something that fit into what they already have established as a company.  As an artist, we are always trying to establish our voice and our aesthetic onto everything we do, but what I have I come to realize over the years is that sometimes it's important to understand the client and to modify your style to accommodate them. 

POKE

"All these foods exist in history, in some history." - Professor Sumida, UW

One of the most memorable moments in shooting this film was when we shot in Kona, Hawaii.  We had been out all day shooting around the island and we came back to the docks to see if any of the fisherman had hooked any big fish, and there's Sam Choy on the dock making poke with his son, Sam Choy Jr.  Sam cutting the tuna on small on the dock.  Sam Jr. cleaning the boat after long days work.  It seems so simple to catch a fish, cut it up, add some salt, and boom you have Poke.  The beauty is... It's really that simple.  Fresh local ingredients, prepared very simply. 

Ironically, that has been my philosophy on art.  Whenever I teach young people, the first thing I always tell them is, "It's not about having the best camera or the fastest computer.  It's about having a strong story and focused idea."  We always get caught up in the technical aspects of film-making and we forget that at it's core its about telling powerful stories.  Stories that touch people.  With this documentary we did not shoot on top-shelf equipment and we edited the film on my laptop, but we were committed to the story and to telling it the best way we could and that's what has kept driving us forward through all of the technical challenges that have come our way.  Maybe one day we will be able to shoot a feature with a RED or an ARRI, but for now I have everything I need to tell the stories I want and I feel like I'm at a place in my life where the sky is the limit.